Resume – Erica Warhaftig

Work Experience

Dragon Army (formerly Proving Ground)
Mobile User Experience Architect
2014 – Present

Dragon Army is a mobile experience agency that focuses on digital strategy, native app and mobile web development, and mobile gaming
Responsible for establishing the User Experience practice at Dragon Army/Proving Ground
Define and execute departmental processes and best practices
Implement and oversee user research and testing program
Create user experience deliverables (including user flows, wireframes, interactive prototypes and user requirements documentation) for use in testing, development, client communications, and new business development
Provide user experience services for a range of clients from small startup companies to Fortune 100 brands including The Home Depot and Coca-Cola

The Home Depot
Senior User Experience Architect – Mobile Apps
2013 – 2014

Sole user experience architect for The Home Depot Consumer App (Android and iOS)
Create mobile prototypes for use in story definition, usability testing and development
Work in an agile environment to facilitate regular updates and feature releases
Collaborate with mobile web and desktop teams to enable a consistent multi-channel experience

InterContinental Hotels Group
User Experience Architect
2010-2013

Create wireframes and prototypes for all websites in the IHG family of brands
Design interactions that are accessibility compliant, optimized for search, and localized for 13 languages
Responsible for large scale improvements to key pages including Home, Search Results and Checkout
Principle member of the user experience strategy team. Responsible for developing and testing concepts to determine future product direction

The Home Depot
User Experience Architect
2008-2010

Compile and analyze user data from various sources such as Omniture, Foresee and Bazaarvoice
Create wireframes, user flows and sitemaps for homedepot.com
Work with merchants and product owners to manage the architecture and experience for key sections of homedepot.com including Kitchens, Flooring, Paint, and Outdoors
Work with third party agencies to ensure product quality, and adherence to brand standards

Engauge Digital (formerly Spunlogic)
Senior User Experience Architect
2007-2008

Design the user experience of a large scale financial planning web application. Deliverables include user flows, wireframes, prototypes and user requirements documentation
Plan and facilitate contextual inquiries to evaluate user needs
Work in a fast paced agile/scrum environment
Communicate with clients and internal teams to ensure that designs are translated into a product that maximizes each user’s interactive experience

RealTime Gaming
Business Analyst II
2006-2007

Create new look and feel for the RealTime Gaming casino administration application
Manage the change control process for assigned features
Oversee the implementation and operation of financial processors

Sage Software SB, Inc.
Interaction Designer
2004-2006

Create prototypes, wireframes and detailed specifications for the yearly releases of Peachtree Accounting Software
Plan, facilitate, and analyze user experience testing
Create, distribute, and maintain style guide
Design, test, and document new dashboard and navigation system

Paychex, Inc.
Graphic Interface Designer
2002-2003

Design prototypes and author design documentation for payroll software application
Plan, facilitate and analyze user assessment testing
Monitor screen designs for consistency
Create reusable design template library

Axure, iRise, Visio, Omnigraffle, Omniture, Photoshop, Indesign, Illustrator

Rochester Institute of Technology
Bachelor of Science, Information Technology w/New Media option