Resume
Professional Summary
Digital experience leader with over 20 years of guiding cross-functional teams, shaping products, and delivering products that drive real results. I lead with a strategy-first mindset and have built and scaled UX, product strategy, and content practices from the ground up. I developed Dragon Army’s proprietary Applied Game Theory™ methodology to drive measurable user engagement and business outcomes. Known for connecting the dots between user needs, business goals, and execution, I help teams solve the right problems and create work that makes a meaningful impact.
Skills
Leadership & Strategy
Cross-functional Team Leadership
Team Development & Mentorship
Strategic Planning & Roadmapping
Product, UX, & Content Strategy
Sales Enablement & Pitch Support
Process Design & Scalable Systems
Experience Design
User Research & Journey Mapping
Wireframing & Prototyping
Interaction Design & IA
Design Systems & Atomic Design
Accessibility Compliance
Persona & Narrative Development
Tools
Figma
Miro
Airtable
Google Analytics
Jira
Confluence
Experience
Dragon Army
VP, Strategy & User Experience | 2014 - Present
Built and led the User Experience, Product Strategy, and Content disciplines at Dragon Army, leading a team of up to 6, and supporting over $4M in annual revenue
Developed Applied Game Theory™, the proprietary framework that serves as the unique selling proposition for Dragon Army, and the core strategy for the majority of agency projects
Created a centralized deliverable library, used across disciplines for estimation and onboarding. Supported agency-wide adoption through mentoring and collaboration
Led creation of a robust Figma design system that increases efficiency, work quality, and delivered value across the UX, Content, Design and Development teams
Led UX and strategy for high-impact client websites including Great Clips (increased “likelihood to recommend” from 3.4 to 4.6) and Cox Media (increased inbound leads by 21%)
Named Employee of the Year for excellence in performance and teamwork
The Home Depot
Senior User Experience Architect | 2013 - 2014
Served as the principal UX architect for The Home Depot’s iOS and Android consumer apps, collaborating with product and engineering teams to deliver features that improved in-store and mobile shopping experiences
Led UX design for store mapping and product wayfinding features, improving user navigation and in-store conversion
Partnered with mobile web and desktop teams to ensure a seamless multi-channel experience
Worked in an agile environment to plan sprints, prioritize features, and iterate on releases based on user feedback and business needs
InterContinental Hotels Group
User Experience Architect | 2010 - 2013
Led UX strategy for core website experiences, including homepage, search results, and checkout flows across IHG’s global hotel brand portfolio
Led UX planning and execution for the transition from Priority Club Rewards to IHG Rewards
Designed experiences that met or exceeded WCAG accessibility standards, were SEO-optimized, and localized for 13 global markets
Served as a principal member of the UX strategy team, helping define and test forward-looking concepts to guide product evolution
The Home Depot
User Experience Architect | 2008 - 2010
Designed user flows, sitemaps, and wireframes for key sections of homedepot.com, including Kitchens, Flooring, Paint, and Outdoors
Used analytics to inform design decisions and make data-backed recommendations to improve user experience and business outcomes
Partnered with internal stakeholders and third-party agencies to align experience design with business strategy and brand standards
Engauge Digital
Senior User Experience Architect | 2007 - 2008
Led UX design for a large-scale benefits management and financial planning web application, including portals used by employees, employers, and fund managers
Conducted contextual inquiries and usability testing to evaluate user needs and inform design direction
Collaborated closely with clients and cross-functional internal teams to ensure smooth handoff from design to development
RealTime Gaming
Business Analyst II | 2006 - 2007
Redesigned the casino administration portal to improve usability and operational efficiency
Oversaw change control processes and worked cross-functionally to implement updates
Managed integrations with financial processing tools, ensuring secure and reliable transactions
Sage Software, SB Inc.
Interaction Designer | 2004 - 2006
Designed prototypes, wireframes, and specs for annual releases of Peachtree Accounting software, including implementation of online banking features, and a dashboard design that is still in production today.
Led UX testing sessions and incorporated insights into product improvements
Paychex Inc.
Graphic Interface Designer | 2002 - 2003
Created reusable design templates and UI documentation for Paychex payroll software
Conducted user testing and provided recommendations to improve usability and consistency
Worked with cross-functional teams to maintain visual and functional design standards
Education
Rochester Institute of Technology
Bachelor of Science, Information Technology w/New Media option